The Agency is an experiential learning program and facility operating out of room i205 at Mohawk College’s Fennell Campus. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics, Broadcast Media, Journalism and Photography collaborate in developing real-world marketing and communications solutions for selected businesses in the greater Hamilton area.
All projects with our clients/partners are integrated into the curriculum and students are marked on the work they produce. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.
Now accepting applications for project starting
January 2023. Fill out the application at the link below. Applications close November 11th 2022.
If you or your organization is interested in applying to the Agency please register. We will place you on our email list and send an invitation to submit a proposal to us when we have our next Call for Submissions. Please note that we do not accept requests made directly to faculty or program coordinators. If you have any questions please contact firstname.lastname@example.org
Process/How We Work
When organizations apply to the Agency we review all submissions to identify which best fit our mandate, our participating programs and our capacity. Those programs include Advertising and Communications Management, Public Relations, Broadcast Media, Marketing, Graphic Design, Journalism, Radio, and Photography.
We match client needs with the program that can best provide the most appropriate solutions. Student teams are then assigned to the project. All Agency client projects are integrated into the curriculum and students work and are marked, under close faculty supervision.
Upon final delivery of their campaign, the client is supplied with all assets that constitute the student team’s completed work product. This marks the end of their engagement with the client.
Upon approval of their application, the client meets with the Agency manager to discuss project goals and sign a mandatory Scope of Services document detailing the specific nature of the project as well as the deadlines.
At the beginning of the term, the client visits the Agency to meet and brief their student team. One member of the team is selected to act as the primary contact between the client and the team.
After the initial briefing and under faculty guidance, student teams begin working on the client project. Students contact and meet with the client as required. Throughout the project, it is the client’s responsibility to be accessible to their student team and provide timely input and approval.
“Working with the Agency was a pleasure. We consistently found our teams of students to be creative, insightful and respectful of deadlines. They brought forward fresh ideas and strategies that we would not have considered without their support and guidance.”
“Our experience with the Agency has been exceptional. The students bring a wealth of perspectives that are invaluable in understanding our operation, our audience and how to connect the two.”
“Being a for-profit start-up company with access to very limited resources, the opportunity to work with the Agency program continues to be a grateful experience. The program itself is exemplary in educating the next generation of employees and leaders to the real obstacles companies face in today’s world.”