Pitch It to Win It!
Pitch Competition
Ready to pitch your business idea to a panel of business experts for a chance to win in-kind prizes?
The SURGE Pitch it to Win it! Competition is an annual competition that provides Mohawk College students and alumni the opportunity to showcase their business idea to compete for start-up capital. Pitch it to Win it! helps students refine their idea, gain exposure and build their confidence while tapping into an audience of industry and community partners to expand their network.
Mark your calendars!
The 12th Annual Pitch It to Win It Competition returns on April 1, 2027. Aspiring entrepreneurs will have the chance to pitch their business ideas, compete for prizes, and gain valuable exposure. Applications open January 2027. Stay tuned for details!
SURGE’s 11th Annual Pitch It to Win It! Pitch Competition was held on March 25, 2026.
Celebrate the winner of the 11th Annual Pitch it to Win it! Competition: Sherry, Coffee Talk
Sherry gave a dynamic pitch which offered a powerful personal story. Coffee Talk is a live theatre production which combines performance with discussion. The production has already reached nearly 1,000 people and raised $25,000 through sponsorships and partnerships with mental health organizations. Her pitch showed the power of storytelling to create human connection and reduce stigma surrounding mental illness.
Runners up contestants
My Masjid
Rida shared their mobile app designed to help mosques communicate with their communities more effectively. The app, My Masjid, operates on a subscription model, charging mosques a monthly fee. All on one platform, the app offers prayer schedules, announcements, event registration, and donation systems.
Face Up
Bunny showed her passion for a niche yet global hobby – customization and makeup application for high-end ball-jointed dolls. Bunny created the Face Up guidebook as a digital product to teach beginners how to safely apply makeup and customization techniques to enhance their dolls.